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VP, Integrated Marketing Measurement
Date: Jul 29, 2010
Location: Smithfield, RI, US
VP, Integrated Marketing Measurement - 1000658
Description
Position Description
The VP of Integrated Marketing Measurement is a leadership position in our Customer Knowledge Center (CKC). CKC is the Customer Relationship Management (CRM)/Marketing Database and Direct Mail arm of the Fidelity Personal Investments marketing organization. This role has overall responsibility for Integrated Marketing Measurement for PWI. This individual is responsible for designing, building and running the strategy to measure the impact of marketing investments through all channels. This role requires extensive collaboration with both internal and external partners to bring that strategy to life. The individual has tactical day-today responsibility for ongoing measurement operations. The individual will manage a 10+ member US-based team and 10+ India-based associates. This individual will be expected to play a leadership role on the CKC senior team helping set strategy and setting a leadership example for the 100 person CKC team.
Primary Responsibilities
* Develop integrated marketing measurement strategy, that includes advertising, direct marketing, live channel marketing and web marketing, ensuring PWI can meet business goals and maintain leading edge capabilities.
* Serve as liaison with marketing, finance, distribution and technology partners to deliver on this vision. Engage and influence various business partners and project resources at all management levels to resolve issues, set priorities and ensure continued momentum of initiatives.
* Continued awareness of marketing media mix best practices and methodology to ensure that CKC is always bench-marking against world class standards.
* Develop phasing and implementation strategies to ensure timely and realistic delivery of initiatives.
* Provide oversight to all project plans to ensure adherence to Schedule: and to identify risks based on interdependencies.
* Works to ensure that team has appropriate resources for success and that strategic plans include group considerations.
* Manage global team of 20+ persons to deliver on all commitments.
Qualifications
Education and Experience
* College graduate, MBA a plus.
* 15+ years of business analysis experience.
* Strong understanding of Marketing Systems applications and information management technology.
* Track record of influencing business decisions at the executive level.
* Strong executive communication and presentation skills required.
* Strong understanding of the financial services industry.
* Influential Strategic thinker with a strong organizational development orientation.
* Ability to communicate in persuasive and compelling ways.
* Ability to translate business unit needs into deliverable and actionable solutions.
* Proven builder of high performing teams.
Skills and Knowledge
* Industrial knowledge of Fidelity's business.
* Understanding of Business Intelligence Technology and Marketing automation and CRM applications and best practices.
* Fluent in advanced statistical measurement techniques.
* Expertise in Marketing Mix Modeling.
Company Overview
Fidelity Investments is one of the world's largest providers of financial services, with assets under administration of nearly $3.2 trillion, including managed assets of nearly $1.5 trillion as of January 31, 2010. Fidelity offers investment management, retirement planning, brokerage, and human resources and benefits outsourcing services to over 20 million individuals and institutions as well as through 5,000 financial intermediary firms. The firm is the largest mutual fund company in the United States, the No. 1 provider of workplace retirement savings plans, the largest mutual fund supermarket, a leading online brokerage firm and one of the largest providers of custody and clearing services to financial professionals. For more information about Fidelity Investments, visit www.fidelity.com.
Job
: Marketing Analysis
Primary Location
: RI-Smithfield
Schedule
: Full-time
Job Level:
: Individual Contributor
Education Level
: Bachelor's Degree (±16 years)
Job Type
: Standard
Shift:
: Day Job
Overtime Status:
: Exempt
Travel:
: No
Description
Position Description
The VP of Integrated Marketing Measurement is a leadership position in our Customer Knowledge Center (CKC). CKC is the Customer Relationship Management (CRM)/Marketing Database and Direct Mail arm of the Fidelity Personal Investments marketing organization. This role has overall responsibility for Integrated Marketing Measurement for PWI. This individual is responsible for designing, building and running the strategy to measure the impact of marketing investments through all channels. This role requires extensive collaboration with both internal and external partners to bring that strategy to life. The individual has tactical day-today responsibility for ongoing measurement operations. The individual will manage a 10+ member US-based team and 10+ India-based associates. This individual will be expected to play a leadership role on the CKC senior team helping set strategy and setting a leadership example for the 100 person CKC team.
Primary Responsibilities
* Develop integrated marketing measurement strategy, that includes advertising, direct marketing, live channel marketing and web marketing, ensuring PWI can meet business goals and maintain leading edge capabilities.
* Serve as liaison with marketing, finance, distribution and technology partners to deliver on this vision. Engage and influence various business partners and project resources at all management levels to resolve issues, set priorities and ensure continued momentum of initiatives.
* Continued awareness of marketing media mix best practices and methodology to ensure that CKC is always bench-marking against world class standards.
* Develop phasing and implementation strategies to ensure timely and realistic delivery of initiatives.
* Provide oversight to all project plans to ensure adherence to Schedule: and to identify risks based on interdependencies.
* Works to ensure that team has appropriate resources for success and that strategic plans include group considerations.
* Manage global team of 20+ persons to deliver on all commitments.
Qualifications
Education and Experience
* College graduate, MBA a plus.
* 15+ years of business analysis experience.
* Strong understanding of Marketing Systems applications and information management technology.
* Track record of influencing business decisions at the executive level.
* Strong executive communication and presentation skills required.
* Strong understanding of the financial services industry.
* Influential Strategic thinker with a strong organizational development orientation.
* Ability to communicate in persuasive and compelling ways.
* Ability to translate business unit needs into deliverable and actionable solutions.
* Proven builder of high performing teams.
Skills and Knowledge
* Industrial knowledge of Fidelity's business.
* Understanding of Business Intelligence Technology and Marketing automation and CRM applications and best practices.
* Fluent in advanced statistical measurement techniques.
* Expertise in Marketing Mix Modeling.
Company Overview
Fidelity Investments is one of the world's largest providers of financial services, with assets under administration of nearly $3.2 trillion, including managed assets of nearly $1.5 trillion as of January 31, 2010. Fidelity offers investment management, retirement planning, brokerage, and human resources and benefits outsourcing services to over 20 million individuals and institutions as well as through 5,000 financial intermediary firms. The firm is the largest mutual fund company in the United States, the No. 1 provider of workplace retirement savings plans, the largest mutual fund supermarket, a leading online brokerage firm and one of the largest providers of custody and clearing services to financial professionals. For more information about Fidelity Investments, visit www.fidelity.com.
Job
: Marketing Analysis
Primary Location
: RI-Smithfield
Schedule
: Full-time
Job Level:
: Individual Contributor
Education Level
: Bachelor's Degree (±16 years)
Job Type
: Standard
Shift:
: Day Job
Overtime Status:
: Exempt
Travel:
: No
Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island
Job Segments: Advertising, Business Analyst, Business Intelligence, Channel Marketing, CRM, Customer Service, Customer Service Representative, Database, Executive, Management, Marketing, Marketing MBA, MBA, Relationship Manager, Service, Technology, VP
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